"The co-owners of Guitar Wars hope the new store will be a kind of one-stop shop, offering more than retail items such as new and vintage guitars and other instruments. We will have guitar, piano, and drum lessons, said Josiah Kverno, a co-owner of Guitar Wars. It will be pretty much anything you need to be in a band. Guitar Wars will also have a live studio where bands can come in to prepare for a performance."
"Ritchie Commercial, a San Jose-based retail estate firm, arranged the lease to bring Guitar Wars to its new downtown location. Any retail going into downtown San Jose other than food, drinks, and coffee is great, said Mark Ritchie, president of Ritchie Commercial. It's also rare. Downtown has lost a lot of stores. For decades, a retail exodus has plagued downtown after the rise of Westfield Valley Fair and"
Guitar Wars opened a new 3,800-square-foot store Dec. 1 at 447 South First St. in San Jose's SoFA district after relocating from South San Jose. The co-owners are Carlos Gascon, Josiah Kverno, and Brandon Gascon. The store will sell new and vintage guitars and other instruments, offer guitar, piano, and drum lessons, provide instrument repairs, and host a live studio for bands to prepare for performances. The shop sits next to Pete Be Center, which is preparing a venue for music shows and live events at 439 South First St. Ritchie Commercial arranged the lease to bring the store downtown. Downtown San Jose has experienced a decades-long retail exodus following the rise of Westfield Valley Fair.
Read at www.mercurynews.com
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