"Every room I go into, I use the two C's."
"You give someone a compliment, and you find something in common."
"I send them a quick note, a quick text. So, great meeting you seven-and-a-half minutes ago. Let's do something great together,"
"until they buy or I die."
Ryan Serhant has met 101 billionaires and prioritizes building relationships with the ultra-wealthy as his number one job. His brokerage, Serhant., is on track to close $6 billion in sales this year and surpassed $1 billion in closed and in-contract sales in the first 35 days of 2025. He has closed more than $15 billion in real estate over his career and built a brokerage with over 1,100 agents across 14 states. He uses the two C's—give a compliment and find something in common—follows up within ten minutes, keeps initial messages unread as reminders, meets 5–15 new people daily, treats his contacts as "contact currency," and pursues engagement persistently.
Read at Fortune
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