"Our top KW-affiliated agents tell me continually that real estate has always been a relationship business. What's changed is where those relationships are formed, nurtured and reinforced. Today, social media is one of the most powerful relationship platforms for building and sustaining relationships in real estate. But despite constant platform changes, algorithm updates and new tools, the agents and businesses seeing real growth aren't chasing shortcuts. They're building trust through each connection, which leads to scale."
"Many agents hesitate to talk about their success and the unique backstories that make them who they are. They're focused on serving clients and supporting others, sometimes at the expense of clearly communicating their own value. But leadership isn't a marketing claim. It's an imperative business signal. Consumers want credibility. They're asking: Why should I trust you? What makes you different in this market? What makes you relatable? What proof supports your expertise?"
Real estate remains a relationship business, with social media now the primary platform where relationships form, grow, and are reinforced. Agents achieving real growth focus on building trust through each connection rather than chasing shortcuts. Effective social strategies rest on authenticity, consistency and a clear identity. Agents should claim market leadership by clearly communicating proof points such as transaction volume, experience, client outcomes, market insights and personal backstories. Leadership functions as a business signal that provides credibility. Highly produced content often underperforms; personal, imperfect posts—short phone videos, candid behind-the-scenes moments and straightforward market commentary—frequently drive stronger engagement.
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