"It's apparently come time for San Francisco's Mid-Market to be rebranded, 15 years after the neighborhood was primed for a big tech comeback that never really came, and a year after its defining tenant, Twitter, flew the coop. You may have seen the news last week that the building we once called The Twitter Building, now Market Square (1355 Market Street), has a new tenant who has snapped up a small portion of Twitter's very large former footprint,"
"Mike Sample, a realtor with the firm JLL, tells the Business Times that 1355 Market is, "centrally located, especially for talent that lives in the city, and borders the popular Hayes Valley." Sample adds, "Hayes is a Sunday-to-Sunday neighborhood with so much to do, which is really attractive to the companies interested in our sublease from X." The marketing materials refer to the building as "Market Square at Lower Hayes," and a map shows Lower Hayes as a shaded area extending south of Market Street"
San Francisco's Mid-Market neighborhood is undergoing an informal rebranding to 'Lower Hayes' as office touring activity increases. Market Square (1355 Market Street), formerly known as the Twitter Building, leased a portion of Twitter's former footprint to vehicle fleet management firm Motive. Realtors report renewed interest after years of tenants favoring downtown and Mission Bay. X continues to sublease more than 400,000 square feet of former Twitter offices. Marketing materials promote Market Square as 'Market Square at Lower Hayes' and depict Lower Hayes extending south of Market Street toward Valencia Street. Hayes Valley's boundaries have widened in recent years, bringing nearby businesses into the neighborhood's orbit.
Read at sfist.com
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