In June, Target faced backlash for its disappointing Pride collection, criticized for bland designs and careless branding that seemed more like profit-driven opportunism. Critics pointed out that the clothing featured dull colors and empty slogans, detracting from the significance of Pride month. Shoppers discovered that some merchandise bore unedited Lorem Ipsum text on the tags, further illustrating Target's lack of effort. The negative response highlighted a broader issue of brands exploiting Pride without true commitment to supporting the LGBTQ+ community.
Target's lacklustre attempt feels more like an act of necessity, rather than support. Awash with tepid neutrals, empty slogans, and careless design.
Eagle-eyed shoppers first noticed the campaign when it graced the Target website. The Pride-themed garments instantly caught flak for their drab designs, featuring a sea of beige.
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