Erik Carlson, CEO of RE/MAX, outlined the challenges faced by the brokerage industry, including high mortgage rates and declining consumer demand. He remains hopeful, citing the professionalism of RE/MAX's agents and the company's positive cash flow in a tough market. Declines in U.S. agent counts are a concern, but international agent growth has buoyed overall numbers. Carlson addressed the controversial Clear Cooperation Policy affecting listings, reaffirming RE/MAX's adaptability and support for industry standards, which he believes will help stabilize and potentially grow their agent count in the future.
Carlson noted that despite facing significant challenges like tariffs, high mortgage rates, and declining agent counts, RE/MAX is equipped to navigate this tough landscape.
He expressed optimism about stabilizing agent counts and returning to growth, emphasizing RE/MAXâs professionalism and the positive cash flow generated despite difficulties in consumer demand.
Carlson underscored that while agent counts in the U.S. have been declining, international growth has been encouraging, with overall agent counts seeing a 2% increase.
In light of the National Association of Realtors' controversial Clear Cooperation Policy, Carlson reiterated RE/MAX's support, highlighting how adaptability will play a crucial role in the company's strategy.
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