"We've all heard the old-heads complaining that snowboarding was better in the "good-old-days". Well, this author has noticed that timeline seems to align pretty damn well with the era of company-mascots like that Microsoft paperclip that wanted to convert everything into a CV. So if Nidecker's new, Morph-esque chap "Ned" is anything to go by, then we are so back!"
"The latest flick from Nidecker takes the full team on a global hunt for snowboarding's creative spirit. Including a trip to Jackson Hole, Mike Basich's area 241, and a session at the legendary Avoriaz gap that even scored Sebby K the cover of the Reason Magazine's 2025/26 annual. Do they find what they're looking for? And who the hell is Ned? Hit play below to find out:"
Nidecker introduced a new mascot named Ned alongside a film that follows the full team. The film follows a global hunt for snowboarding's creative spirit with stops in Jackson Hole, Mike Basich's area 241, and Avoriaz. A session at the Avoriaz gap contributed to Sebby K earning the cover of Reason Magazine's 2025/26 annual. The film stars Craig McMorris, Mons Røisland, Sebby K, Ruki Tobita, Jed Sky, Maisie Hill, Cooper Branham, Mela Stalker, Taylor Gold, Paul Veron, John Sebastian, Natalie Allport, Mike Basich, Lala Zaveska, Arthur Milleville, Kealan Venning, and others. Samuel McMahon filmed the project and Ed Blomfield provided the header photo. Viewers are invited to play the film to discover Ned's identity.
Read at Whitelines Snowboarding
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