"The newly named run, now called Alex's Alley, is located at Buttermilk Ski Area, long regarded as the home of Aspen's freestyle scene."
"Ferreira captured gold in the men's halfpipe at the 2026 Winter Olympics, completing a full set of Olympic medals after previously winning silver in 2018 and bronze in 2022."
"The run naming follows a broader celebration hosted by Aspen Snowmass, which invited the community to honor Ferreira's Olympic victory with a mountaintop ceremony and ski-down on Aspen Mountain."
"Ferreira's résumé places him among the most decorated freestyle skiers of his generation."
Aspen Snowmass has named a ski run, Alex's Alley, in honor of Olympic gold medalist Alex Ferreira, celebrating his achievements and local roots. The run, located at Buttermilk Ski Area, was previously known as Jacob's Ladder and features medium-to-large jumps and rails for advanced skiers. Ferreira, who won gold in the men's halfpipe at the 2026 Winter Olympics, has strong ties to Aspen, having developed his skills through the local ski club. A community celebration was held to honor his victory and the support he received throughout his career.
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