"Whether you love it, hate it, or are just hearing about it for the first time, Alterra's Reserve Pass is likely here to stay. But if you don't know what the Reserve Pass is, it takes a slightly different appearance at a variety of Alterra ski resorts, generally encompassing a dedicated priority lift line and exclusive amenities. It's an intriguing concept, and one that makes sense in an ever-growing segmented ski resort product lineup."
"Date Opened: 1941 Multi-Destination Pass: Ikon Pass (don't mistake it for Blue Mountain, PA, also on the Ikon Pass) Number of Trails: 43 (most in Ontario) Skiable Acres: 364 (biggest in Ontario) Vertical Drop: 720′ Base Elevation: 770′ Summit Elevation: 1440′ Number of Lifts: 12 Night Skiing: Yes (7 days/week, largest night skiing operation in Ontario) Owner: Alterra Other Activities: Snow Tubing Canopy Climb Net Adventure Ice Skating Mountain Coaster Aquatic Center Blue Mountain Village Snowshoeing Ski Touring"
"The Christmas holiday stretch is the most important two weeks of any ski resort's season. For ski resorts that aren't considered destinations (even though Blue Mountain is indeed a local GTA destination), this is even more the case. Unlike our West Coast counterparts, the East Coast has been off to a better-than-average season, and Blue Mountain has taken full advantage of Mother Nature's grace, with all lifts open and the majority of trails open for the Christmas season."
Alterra's Reserve Pass creates a premium tier at participating resorts by offering dedicated priority lift lines and exclusive amenities, and it carries an additional cost that generated controversy. The product varies by resort, reflecting a segmented approach to ski resort offerings. A firsthand trial occurred at Blue Mountain on the day after Christmas, one of the busiest seasonal days. Blue Mountain opened in 1941, features 43 trails and 364 skiable acres, a 720′ vertical drop, 12 lifts, extensive night skiing, and multiple non-ski activities. Strong holiday conditions and open lifts helped spread skiers across the mountain.
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