[VIDEO] "Made in Italy"-Riding the Famed Aiguille de l'Amone - SnowBrains

"BackcountryTaking place after the events of 3AM: Snowboarding the Chuting Gallery, "Made in Italy" is the story of freeride snowboarder Juan Peon's journey to the Alps to ride the famed Aiguille de l'Amône (The Needle of Lamone). Towering spires, technical couloir riding, and a visit to Superior Optic's manufacturing facility in Italy where their products are handcrafted. This is the first Superior Optic's branded short film."

"BackcountryTaking place after the events of 3AM: Snowboarding the Chuting Gallery, "Made in Italy" is the story of freeride snowboarder Juan Peon's journey to the Alps to ride the famed Aiguille de l'Amône (The Needle of Lamone). Towering spires, technical couloir riding, and a visit to Superior Optic's manufacturing facility in Italy where their products are handcrafted."

Juan Peon travels to the Alps to ride the famed Aiguille de l'Amône, tackling steep, technical couloirs and navigating towering granite spires. The route emphasizes freeride snowboarding skills, steep-line commitment, and precise snowcraft on exposed alpine terrain. The project includes scenes at Superior Optic's Italian manufacturing facility where eyewear products are handcrafted, highlighting equipment provenance and artisanal production. The narrative follows from preceding 3AM: Snowboarding the Chuting Gallery and culminates in high-stakes mountaineering descents. Superior Optic presents the short as its first branded film, blending performance riding footage with behind-the-scenes insight into product craftsmanship.

Read at SnowBrains