"As part of the collaboration, YouTube will deploy well-known creators, including Kylie Kelce, Anwar Jibawi, Allison Kuch, and Issac Rochell, to produce behind-the-scenes content featuring athletes from the Stifel U.S. Ski Team and Hydro Flask U.S. Snowboard Team, according to a news release sent to SnowBrains by a spokesperson for U.S. Ski & Snowboard. The creators will document training, competition routines, and life on the World Cup circuit in the lead-up to the Games."
"They will be amongst the athletes at select events throughout the 2025-26 season, including the Toyota U.S. Grand Prix at from January seven through nine, a key Olympic qualifying stop for snowboarding and freeskiing. All content will be published across creators' personal YouTube channels, offering fans an unfiltered look at competition prep, travel, and life between runs. "This is a new innovative partnership for our organization,""
U.S. Ski & Snowboard and YouTube formed a partnership to bring creator-produced behind-the-scenes coverage of Olympic and Paralympic preparation ahead of Milano Cortina 2026. Named creators including Kylie Kelce, Anwar Jibawi, Allison Kuch, and Issac Rochell will document training, competition routines, and World Cup life for Stifel U.S. Ski Team and Hydro Flask U.S. Snowboard Team athletes. Creators will attend select 2025–26 events, including the Toyota U.S. Grand Prix (Jan. 7–9), a key Olympic qualifying stop. Content will appear on creators' personal YouTube channels. YouTube will also run workshops on storytelling, channel growth, and audience engagement to help athletes build personal platforms.
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