"In 2026, audiences across the United States will experience some of the most iconic sporting events in the world-from Super Bowl LX and NBA All-Star weekend to the Milan Cortina Winter Olympic Games and the FIFA World Cup. For Comcast NBCUniversal, it marks one of the most significant years in our sports history, which will unite millions of fans."
"Early access to sports can shape a child's future. According to the Aspen Institute's Project Play, it's linked to better health, stronger academics, and lifelong habits of teamwork and resilience. Yet far too many communities remain on the sidelines. Today, families spend on average nearly $900 per child per season, putting participation out of reach for too many. Across the sports ecosystem, organizations are responding with targeted, community-based solutions."
"Nike's Community Impact Fund takes a similar, grassroots approach, empowering employee-led committees to award local grants to nonprofits and schools expanding neighborhood-based play, particularly for young people with limited access to safe, high-quality sports opportunities."
2026 will feature major sporting events across the United States, including Super Bowl LX, NBA All-Star weekend, the Milan Cortina Winter Olympic Games, and the FIFA World Cup, uniting millions of fans. Sports act as forces for connection, growth, and transformation that can leave lasting community impact beyond competition. Early access to sports supports better health, stronger academics, teamwork, and resilience, yet high costs—about $900 per child per season—limit participation. Corporations and nonprofits address barriers through local grants and programs such as DICK's Sports Matter and Nike's Community Impact Fund. Local, affordable, sustained efforts and media partnerships expand neighborhood-based play.
Read at Fast Company
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