"Former football turned YouTube star Savin was a once professional footballer and was called up to the Russia's U21 team several times in the 2000s. After his playing career ended, he became a media star, first as the host of a show on the sports channel Match TV, part of the state-owned media holding company Gazprom-Media. In 2018 founded the YouTube channel "Krasava," where he discussed Russia's problems from a football perspective."
"Millions of views of his videos have brought him sponsorship deals and a considerable income. He earns up to 1.2 million ($1.4 million) a year, Savin tells DW. He founded the club in 2021, and Krasava initially competed in the third division of Russian football. But immediately after the invasion of Ukraine began in February 2022, Savin left Russia with his wife and two children. He condemned the war and released a video featuring Ukrainian athletes expressing their feelings about the invasion."
Yevgeny Savin founded Krasava in Russia in 2021 and later re-registered the club in Cyprus after condemning Russia's full-scale invasion of Ukraine and leaving Russia with his family. Krasava preserved its original colors and logo and achieved promotion to the Cypriot topflight, debuting against APOEL Nicosia and narrowly losing 2-1. Savin is a former professional footballer and media personality who hosted a show on Match TV and launched the YouTube channel "Krasava" in 2018. He amassed around a million followers, significant viewership, sponsorship income up to $1.4 million annually, and uses the platform to critique Russian problems through a football lens.
Read at www.dw.com
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