From local brands to big business - how GAA jersey sponsorship has grown into a multi-million-euro industry
Briefly

Kerry and Donegal will face off in the All-Ireland final, creating a vibrant display of green and gold in the stands. This matchup contrasts with their 2014 final, which highlighted the local commercial nature of the event. The 2014 encounter was also significant as it occurred 23 years after sponsors were first permitted on inter-county jerseys, indicating how sponsorship has shaped the evolution of Gaelic football and increased commercial involvement over the years.
As Kerry and Donegal prepare for their All-Ireland final clash, the atmosphere mirrors a vibrant sporting festival, showcasing a sea of green and gold in the stands.
The 2014 final marked a significant moment, occurring 23 years after the introduction of sponsors on inter-county jerseys, reflecting the evolving commercialism in Gaelic football.
Read at Independent
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