"ITV plans to take advantage of the BBC's cut-price coverage to win the battle of the broadcasters at this summer's World Cup. While the BBC will not have a studio in North America for the group stage, their rivals have decided to base themselves in the heart of New York from the outset, and they plan to have an all-star cast of pundits to 'blow their competitors out of the water'."
"ITV plans to take advantage of the BBC's cut-price coverage to win the battle of the broadcasters at this summer's World Cup."
ITV plans to exploit the BBC's cut-price coverage to secure dominance among broadcasters at the summer World Cup. The BBC will not establish a studio in North America for the group stage. ITV will base its operation in central New York from the start. ITV assembles an all-star pundit cast intended to outperform competitors. The strategy targets viewers seeking comprehensive on-site coverage and high-profile commentary. Positioning in New York provides closer access to North American venues and time zones. The combined factors aim to give ITV a competitive advantage over the BBC during the tournament.
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