"ITV plans to take advantage of the BBC's cut-price coverage to win the battle of the broadcasters at this summer's World Cup."
"While the BBC will not have a studio in North America for the group stage, their rivals have decided to base themselves in the heart of New York from the outset, and they plan to have an all-star cast of pundits to 'blow their competitors out of the water'."
ITV intends to capitalise on the BBC's reduced-cost coverage to seize superiority among broadcasters at the upcoming World Cup. The BBC will not operate a North American studio during the group stage. ITV will base its coverage in New York from the tournament's start. ITV will assemble an all-star pundit lineup aimed at outperforming competitors and creating a markedly superior broadcast presence. The move signals a competitive emphasis on live presence and viewer perception. ITV's advance positioning in New York targets early tournament access and a prominent US media hub.
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