"The report, conducted in partnership with Ipsos and Dentsu, incorporates responses from over 13,506 sports fans across seven markets , providing a broad scope of insight into shifting attitudes around female sports, and the respective cultural shifts. Over the last few years, women's sports have gone through a major cultural shift. In 2023, FIFA reported 3.2 billion views of social content for the Women's World Cup, and the U.S. Open women's final outperformed the men's final in viewership."
"In 2023, FIFA reported 3.2 billion views of social content for the Women's World Cup, and the U.S. Open women's final outperformed the men's final in viewership. In 2024, the Paris Olympics had an equal number of male and female athletes competing for the first time, and the WNBA's regular season attracted over 54 million unique viewers, a 170% increase from the previous season, and the league was cited as the fastest-growing brand in professional sports."
Responses from 13,506 sports fans across seven markets provide a broad scope of insight into shifting attitudes around female sports and cultural change. Women's sports have undergone a major cultural shift in recent years. The 2023 Women's World Cup generated 3.2 billion views of social content and the U.S. Open women's final outperformed the men's final in viewership. The 2024 Paris Olympics featured equal numbers of male and female athletes for the first time. The WNBA's regular season attracted over 54 million unique viewers, a 170% increase from the previous season, and the league was cited as the fastest-growing brand in professional sports.
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