"Dhar Mann's morality tales about Karens getting exposed, kids with disabilities finding acceptance, and the like have made him one of the internet's most popular creators. He also stands out in a mostly unscripted world for his focus on scripted content, including a recent micro-drama production deal with Fox. His videos, shot in a 125,000 square-foot Burbank production studio, regularly run 20 minutes or longer and get upward of a million views on YouTube."
"Mann prioritizes diverse casting in his videos, which helps make them accessible to a wide swath of viewers. "People see themselves, people of color, different disabilities, different belief systems," Atkins said. "They're all treated equally, and they have access. We're run by multicultural founders. So people see themselves in the content. I think that just makes us one of those universal brands.""
Dhar Mann creates scripted morality tales that portray underdogs prevailing and wrongdoers facing consequences. Videos often run twenty minutes or longer, are produced in a 125,000 square-foot Burbank studio, and routinely surpass a million views on YouTube. Three principal drivers of popularity are positive, redemptive storylines; intentionally diverse casting that includes people of color, different disabilities, and varied belief systems; and a strong emphasis on testing and data to track and improve video performance. Titles such as "Stepmom sabotages girl's dream" and "Girl picks money over love in life" exemplify predictable outcomes where the good characters win.
Read at Business Insider
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