"Every year, the Super Bowl ads that dominate the conversation do three things exceptionally well: they grab attention, hold it, and move people to feel something. They're surprising, heartfelt, culturally sharp, or disarmingly human. In a brutally crowded attention environment, that's not accidental. It's designed. Here's the part small businesses often miss: those same conditions exist on social media-minus the media placement cost."
"Your audience scrolls past hundreds of posts a day. Most follow the same formula. Same tone. Same visuals. Same sales pitch. It's the digital equivalent of the Super Bowl ad problem: too many brands competing for attention in the same way. Whether on the Super Bowl stage or in a social feed, the winners win because they're different in ways people actually care about. They break from the expected playbook. They delight or shock. They tap emotion, culture, or lived experience."
Super Bowl ads succeed because they grab attention, hold it, and move people by being surprising, heartfelt, culturally sharp, or disarmingly human. Identical attention dynamics appear on social media, where audiences scroll past hundreds of posts daily and most content follows the same formula, tone, visuals, and sales pitch. Brands that stand out break expected playbooks: they delight or shock, tap emotion, culture, or lived experience, and feel human rather than manufactured. Entrepreneurs can achieve the same impact without costly media buys because access to audiences already exists; winning attention depends on clarity, creativity, and courage to resist default thinking.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]