"The fan challenges feature will allow creators to prompt their followers with specific challenges. Followers can participate by making a reel or a post as a response. To encourage more engagement and participation, the particular challenge hashtag will appear in a leaderboard that ranks the submissions in order of how many reactions it gets. These kinds of challenges have been popular on short form video platforms like TikTok and Instagram Reels, where users may participate in informal dance challenges, or riff on trending audio clips."
"In one example, Facebook suggests a cooking creator could celebrate fall by inviting fans to share videos of their favorite recipes involving butternut squash. Kalen Allen, a creator with 3.6 million Facebook followers, tested the feature with a challenge asking fans to make videos about their dreams and goals, yielding about 520 entries. Meta says fans have submitted 1.5 million challenge entries over the last three months, while the feature was being tested."
Facebook is rolling out fan challenges and customizable top-fan badges to connect fans with creators. Fan challenges let creators prompt followers to respond with a reel or post using a challenge hashtag. Challenge submissions are ranked on a leaderboard by reactions, and creators receive a landing page for their specific challenges. Test examples include a cooking creator inviting butternut squash recipes and Kalen Allen receiving about 520 entries for a dreams-and-goals challenge. Meta reports 1.5 million challenge entries during a three-month test. Creators can rename top-fan badges, and celebrities like Cardi B and J Balvin have enabled custom badges.
Read at TechCrunch
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