How marketers can boost their executives' presence on LinkedIn, from a LinkedIn Top Voice

"Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common - and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust - often before they've ever met you. I've seen this firsthand throughout my career."

"As a founding editor at LinkedIn, I worked on the LinkedIn Influencer program (now known as LinkedIn Top Voices) and watched how the platform evolved into the ultimate professional networking tool. Since then, I've created 20 courses as a LinkedIn Learning Instructor, earned LinkedIn Top Voice recognition with more than 320,000 followers, and wrote about the platform in my bestselling book, Unforgettable Presence."

"Most importantly, I've worked with C-Suite executives and senior leaders across Fortune 500 companies, startups, and beyond to help them shape a strategic, credible LinkedIn presence. What I've learned is this: LinkedIn is the ultimate virtual watercooler. Here's why it matters, and how marketers can make the most of it. The benefits of an executive LinkedIn presence extend far beyond personal branding."

LinkedIn has become essential for executives because top talent, investors, journalists, and industry peers vet leaders and build trust often before meeting them. A strong executive presence attracts candidates by signaling authenticity and revealing company culture and values. Regular activity establishes thought leadership, creates media and partnership opportunities, and raises visibility. Executive profiles influence recruiting, speaking invitations, interviews, and strategic partnerships. Executives who shape a strategic, credible LinkedIn presence enhance organizational reputation and accelerate relationship-building across stakeholders. A visible LinkedIn presence also generates media opportunities and measurable benefits for career advancement and company growth.

Read at Hubspot