"In truth, you can be thoughtful and low-key yet still find success as a storyteller. Many of the people I interviewed who had the largest followings online were also the humblest. I sum up people like Mauskopf with the term "quiet influencer." These are people who aren't trying to draw attention to themselves but can find a following online because of their ability to listen and absorb information. When they do share, it's to educate, inform, or entertain others, not to build up their egos."
"Often, they follow the "golden ratio" of social posts: the 9:1 rule. I came up with this formula early in my career, when I was starting out on social media. I haven't changed it in over a decade, simply because it works, and I share it with companies I advise daily. So here goes: For every one braggy post related to an accomplishment, milestone, or achievement, share nine that are useful contributions."
Sara Mauskopf maintains a large X following while remaining an introvert who prefers staying home with her husband and three children and attends industry events only when necessary for business. Quiet, self-effacing storytellers attract audiences through listening, absorbing information, and sharing content that educates, informs, or entertains rather than seeking attention. Many high-following creators online are humble and prioritize contribution over ego. The 9:1 golden ratio recommends sharing nine useful, interesting, or entertaining posts for every one self-promotional post. That balance positions contributions as earning the right to celebrate achievements.
Read at Fast Company
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