"Loyalty and intent: repeat viewership is an important factor when delivering videos to audiences in the News Feed. Going forward, Facebook will add more weight when ranking videos that people seek out and return to week after week. Prepare to see more serialised content such as Nas Daily pushed on your news feed, and we are already seeing brands such as Harley-Davidson regularly sharing videos as part of their 'Freedom Stories' content pillar."
"Viewing duration: It's important to ensure that videos capture viewers' attention for at least one minute. Save the bite-sized content for Instagram or Tik-Tok, as Facebook will prioritise highly-engaging videos that are at least three minutes long. Lululemon UK has a strong video strategy that provides value via instructional running and yoga videos, placed in separate playlists for users' convenience."
Facebook now ranks videos using three factors: loyalty and intent, viewing duration, and originality. Repeat viewership and serialized content receive higher News Feed priority, benefiting creators who attract returning audiences. Videos that capture attention for at least one minute, preferably around three minutes, will be prioritised over short clips better suited to Instagram or TikTok. Original videos or content meaningfully transformed through commentary or creative editing will retain distribution and monetisation; simple watermarks or splicing will not suffice. Brands should emphasize original, longer-form, serialised video that drives repeat viewing to maintain reach and monetisation on Facebook.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]