"For the 2024-25 academic year, Zoomph's rankings, which aggregate athletic-department and individual-sport accounts, put Texas' social value at $60,858,580, ahead of No. 2 Ohio State ($51,442,789) and No. 3 LSU ($48,021,431). Social value is considered "the equivalent media value of social media content based on impressions, engagements and video views using industry standard CPM, CPV and CPE rates." Simply put, the figure represents the advertising equivalent of Texas' organic social reach, not a check written to the school."
"Brand influence in college sports has shifted from purely ticket sales and TV rights to a blended economy where owned social content carries measurable commercial value. For Texas, the Zoomph ranking is validation that its digital strategy, boosted by football's national profile and marketable athletes like Manning, scales beyond game-day revenue into sponsorship and NIL valuations."
Zoomph ranked the Texas Longhorns highest in social-media brand value for 2024-25 at $60,858,580, followed by Ohio State ($51,442,789) and LSU ($48,021,431). Social value quantifies the advertising-equivalent media value of impressions, engagements, and video views using industry-standard CPM, CPV, and CPE rates. Texas reported roughly $331.9 million in operating revenue for FY2024, with college football supplying the majority of exposure and income. High-value NIL profiles such as Arch Manning's ($5.5 million) and coordinated game-day content amplify impressions and video views, converting organic reach into sponsorship and NIL valuation opportunities. Brand influence now blends ticketing, TV rights, and owned social content as measurable commercial assets.
Read at Athlon Sports
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