The LinkedIn Advice You've Been Hearing Might Be Wrong
Briefly

The LinkedIn Advice You've Been Hearing Might Be Wrong
"“Content that feels like a sales pitch is likely to get ignored,” Jobanputra said. “Instead, share insights, stories, and expertise that inform and spark conversation, even if your primary interest is promoting your business.”"
"Jurka explained the newest algorithm considers your profile page, your engagement with content, and how you explore new topics and engage in conversations. The more consistent your thumbprint is, the better LinkedIn can target your outgoing and incoming content."
LinkedIn content reach depends on posting habits that encourage learning and conversation. Posts that resemble sales pitches are more likely to be ignored, while insights, stories, and expertise that inform readers can spark engagement even when business promotion is involved. Consistency between posts and a creator’s profile helps the platform understand audience fit. The newest algorithm considers profile information, engagement patterns, and how new topics are explored and discussed. When a creator maintains a recognizable “thumbprint,” LinkedIn can better target both outgoing and incoming content, improving distribution.
Read at Inc
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