Founders, freelancers, and small business owners often struggle with sales conversations. Many express that sales isn’t the focus of their business, yet effective selling and negotiation are crucial for growth. A mindset shift and specific techniques can help navigate client discussions effectively. Key steps include avoiding premature negotiations before demonstrating value, and defining win-win outcomes before discussing prices. By refining their approach, entrepreneurs can enhance their negotiation skills and foster better client relationships, leading to successful business outcomes.
Instead, wait until you've qualified and engaged your prospect and you have demonstrated clear value for your offering.
One of the biggest mistakes I see small business owners make is negotiating before the prospect is sold on the value of the solution.
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