""designed to be deleted.""
""I remember the days of running around the college library in Washington, D.C., at this college, Georgetown, and bribing kids with KitKats to come try my app," he laughs. "We would get dozens of users a day-maybe, if that.""
""I was out there networking and talking to as many people as I could and taking money from anyone who would give it to me. That's just what it takes sometimes," he says. "I was collecting-me-literally like, $5,000 checks and $10,000 checks to come and start Hinge.""
Justin McLeod is leaving Hinge to launch Overtone, a new dating app with an AI twist. Hinge has grown to more than 30 million users and sets up a date roughly every two seconds. McLeod founded Hinge in 2011 while at Harvard Business School and designed the app to encourage deletion after successful matches. Early user acquisition relied on guerrilla tactics, including bribing students with KitKats at Georgetown. Early financing involved persistent networking and collecting multiple small checks. McLeod received a McKinsey job offer before finishing his second year of business school.
Read at Fortune
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