"Still, Europe will never be entirely independent in green energy and will want to cooperate with Asia. Yet the continent has strong demand for on-shoring supply, including green power and critical manufacturing. There are also genuine competitive advantages available to European green battery startups: proximity to end users, a deep understanding of regulatory requirements, and the ability to move quickly on specialised applications."
"The question isn't whether you can build batteries cheaper than China - it's whether you can build better solutions for specific European needs. My company, alterity, found a profitable niche in batteries to power forklifts, lifting platforms, and mobile robots that operate in industrial facilities. Other startups can find their niche, too. These are our tips for developing a scalable green battery business."
Global battery demand is growing rapidly, with the sector projected to reach $400bn by 2030. European entrepreneurs face strong competition from established Asian supply chains and large Chinese manufacturers. Europe will not be entirely independent and will continue to cooperate with Asia, but there is strong regional demand for on-shoring green power and critical manufacturing. European startups have advantages including proximity to end users, regulatory expertise, and agility on specialised applications. Profitability can come from targeting high-value, regulated niches—industrial forklifts, aerospace, defence, marine, offshore wind, medical devices, and data centres—where sustainability and compliance outweigh unit-cost competition.
Read at TNW | Sustainability
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