"I couldn't find underwear I liked, so I decided to create my own. Because of the pandemic, I was working from home. Although I had a newborn and a 4-year-old stepdaughter, I had more free time because I wasn't commuting. It was the perfect time to rekindle my interest in entrepreneurship. I wanted to see if I could build a better underwear option."
"I didn't know anything about design, but I figured it was kind of like building a computer: you have to Frankenstein parts together, then test them out. That's what I did, with a lot of trial and error. In March 2023, I started speaking with manufacturers in China. They asked me for a tech pack, and I didn't even know what that was. I Googled it and learned it includes the measurements and cuts for garments."
Shawn Asselin showed entrepreneurial interest from a young age, running a paper route and later building and selling computers on eBay. He followed a traditional path through university into a corporate role by 2019, where he felt surrounded by colleagues who lacked his drive. During the pandemic, working from home with a newborn and a stepdaughter gave him time to pursue product ideas after failing to find underwear he liked. He experimented with designs, learned garment tech packs, and began contacting manufacturers in China in March 2023. He launched Willie Wagtail, left his corporate job about a year later, and decided never to return to corporate work.
Read at Business Insider
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