Little Spoon is coming to a Target near you

"Angela Vranich and Ben Lewis-high school sweethearts turned entrepreneurs-wanted to change this. Even though they didn't yet have children, they believed that millennial parents were looking for new sources of food for their growing families. "Millennials had spent their twenties drinking fresh-pressed juices and eating salads," Vranich says. "When they started having kids, they were looking for food that was more nutritious than what they grew up eating.""

"In 2017, the pair launched their direct-to-consumer startup, Little Spoon. They used their previous experience in the food industry to develop a line of baby food that uses organic, non-GMO ingredients, and abides by EU standards of quality, which are higher than those in the United States. Customers could order products on the brand's website and have them delivered, saving them regular trips to the grocery store."

"As of September 30, the brand is available at Target locations across the country. The brand's 23 products will be spread out across five aisles, from fresh baby food in the fridge section to shelf-stable snacks in the grocery section to frozen chicken nuggets in the freezer aisle. Little Spoon's redesigned packaging provides more insight into its products' nutritional content."

Little Spoon launched in 2017 as a direct-to-consumer company offering organic, non-GMO baby food formulated to meet EU quality standards. The company enables parents to order fresh meals online for home delivery, reducing grocery trips. Little Spoon reports delivery of 80 million meals and feeding over 3% of U.S. babies. Product range expanded into preschool and toddler foods with developmentally appropriate formats, including playful shapes and full-plate meals. The brand introduced 23 items at Target across five aisles—refrigerated, grocery, and frozen—paired with redesigned packaging that clarifies nutritional content for parents.

Read at Fast Company