""For a startup like Vestaboard, which is backed by $15 million from about 200 customers-turned-investors, bracing for an unpredictable future was paramount.""
On April 2, President Trump announced significant reciprocal tariffs, dubbing it 'Liberation Day' for American industry. However, small businesses like Vestaboard faced unintended consequences, pausing production and halting R&D projects in response to the tariffs. CEO Dorrian Porter emphasized risk management and the need for a new supply chain, as the future of the company became uncertain after a record quarter. This situation highlights the complex and often chaotic repercussions of governmental trade decisions on small enterprises and their strategies for growth.
Read at Fast Company
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