"Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), like other tech stocks, traveled through difficult times and better times this year. The stock slipped this spring amid concern about the impact of U.S. import tariffs on corporate earnings. But as President Donald Trump negotiated with other countries, this pressure eased. The company also faced the challenge of an antitrust suit in the U.S., but a ruling in September averted the worst-case scenario --"
"It's steadily held onto about 90% share of the market. Google, through advertising across its platform, fuels Alphabet's revenue growth, but this isn't the only revenue driver. Alphabet also is the owner of Google Cloud, one of the world's major cloud service providers, and that business is growing in the double digits. On top of this, Alphabet's investment in artificial intelligence (AI) is helping the company improve its business -- for example, streamlining the advertising experience."
Alphabet's stock rebounded sharply after a September antitrust ruling and easing U.S. import tariff concerns, producing nearly 50% gains. Google Search retains approximately 90% market share and remains the primary advertising revenue source across the platform. Google Cloud serves as a growing, double-digit revenue contributor and expands the company's enterprise offerings. Investments in artificial intelligence, including the Gemini large language model, are being applied internally and offered through Google Cloud to streamline advertising and deliver AI products to clients. These combined forces strengthened revenue growth and investor sentiment, supporting improved shareholder returns.
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