"AWS CEO Matt Garman's annual re:Invent keynote was the best kind of keynote, in that you could have slept in for nearly all of it and still been thrilled to pieces, provided you caught the last ten minutes. He concluded what was otherwise an AI-palooza chock full of boring guest speakers with an Andy Jassy style "twenty-five releases in ten minutes," complete with a basketball-style ten-minute shot clock counting down the time."
"By far, my favorite release to taunt others with is the fact that S3 now supports 50TB objects. This unlocks maybe four great use cases, but it also empowers thousands of absolutely terrible ones. My data warehouse is now a SQLite file, and if your infrastructure is anything other than "apply this everything.yml file via cron every five minutes" you're hopelessly over-engineered."
"They launched Security Hub to general availability, which may sound hauntingly familiar. That's because they used to have a different service called "Security Hub," renamed it to Security Hub CSPM, and left customers wondering who moved the security cheese when they weren't looking. It's nice to see companies improve at their core competencies, and "confusing the piss out of customers with byzantine naming decisions" is definitely an AWS strong suit."
An AWS re:Invent keynote focused heavily on AI and culminated in a ten-minute rapid-fire segment announcing 25 product releases under a visible shot clock. Presentation pacing mixed breath-held delivery with rushed cadence, producing mixed impressions despite several strong launches. Notable product changes included S3 support for 50TB objects, enabling a few real use cases and many impractical ones, and Security Hub reaching general availability after a confusing rename to Security Hub CSPM. Some releases demonstrated clear innovation while naming decisions and delivery choices created customer confusion and irreverent reactions.
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