Astronomer faces a scandal after CEO Andy Byron was caught on kiss cam with HR head Kristin Cabot during a Coldplay concert. The company responds by hiring Gwyneth Paltrow as a temporary spokesperson. In a new advertisement, Paltrow introduces herself and addresses questions regarding the scandal while promoting Astronomer’s services. Reactions from netizens indicate approval of this PR strategy, praising it as clever marketing and a successful way to recover from the incident.
Astronomer reveals a clever marketing strategy amidst controversy by appointing Gwyneth Paltrow as its temporary spokesperson, effectively leveraging the recent scandal for brand visibility.
In a cheeky advertisement, Paltrow addresses questions regarding the scandal, highlighting the tech services Astronomer offers and expressing pride in representing the company's 300+ employees.
Netizens have responded positively to Astronomer's PR tactics, praising the hiring of Chris Martin's ex-wife for clever marketing strategy during a time of crisis.
Comments from the public highlight how Astronomer's innovative move is seen as entertaining and a smart recovery tactic in light of the concert scandal.
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