"As Facebook's population ages, the app remains in heavy use among boomers and Gen Xers. That's led Meta to try to find a footing among a younger demographic. After failed attempts to reboot Facebook as a home for college kids, the company has been making more noise recently around giving Facebook a Gen Z makeover. But what's been resonating with younger people is Facebook Marketplace."
"The company's online marketplace is used by more than half of its Gen Z users in the U.S., according to a 2025 eMarketer report on social media users. Last month, Meta confirmed the trend, noting that Marketplace was used by one out of four Facebook young adult daily active users in the U.S. and Canada. Despite the traction, however, Marketplace has remained buried in the "More" menu under users' profiles in the Facebook app."
Meta is revamping the Facebook app to emphasize friend connections, design updates, and renewed focus on successful features such as Marketplace. The company is pausing or cutting back on metaverse investments while Facebook remains widely used but with flat growth in key markets. The user base skews older, with heavy use among boomers and Gen X, prompting efforts to appeal to younger users. Marketplace resonates with Gen Z, used by more than half of U.S. Gen Z users and by one in four young adult daily active users in the U.S. and Canada. An update will move Marketplace to the app's bottom navigation beside Reels and Friends.
Read at TechCrunch
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