"Instagram has officially reached a historic milestone of 3 billion monthly active users, marking one of the fastest growth spurts in the platform's history. Meta CEO Mark Zuckerberg shared his excitement in a celebratory Instagram post, praising the "incredible community" that has grown on the platform since its inception. A Decade of Growth Since Meta's Acquisition Meta (then Facebook) acquired Instagram in 2012 for $1 billion, a move that was questioned at the time but has since proven visionary."
"The jump from 2 billion to 3 billion users highlights not only Instagram's appeal but also Meta's strategy of continuous feature updates. From Reels and Stories to in-app shopping and AI-driven content recommendations, Instagram has kept users engaged and loyal."
"For Meta, this achievement is also a strong signal to investors and industry analysts, especially after the company's decision last year to stop quarterly reporting of user figures across all platforms. Despite withholding detailed breakdowns, Meta confirmed in July that its suite of apps, including Facebook, WhatsApp, Instagram, and Messenger, had a collective user base of 3.48 billion, aligning closely with analyst estimates."
Instagram reached 3 billion monthly active users, marking one of the platform's fastest growth spurts. Meta acquired Instagram in 2012 for $1 billion and the platform grew from 2 billion users in October 2022 to 3 billion in three years. Continued feature development — including Reels, Stories, in-app shopping, and AI-driven recommendations — contributed to sustained engagement and user growth. The milestone places Instagram alongside Facebook and WhatsApp as Meta services exceeding 3 billion MAUs. Meta's prior decision to stop quarterly user disclosures has not prevented confirmation that its suite of apps totaled about 3.48 billion users in July.
Read at Mashable India
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