Comcast introduces the StreamStore to simplify streaming subscriptions amid the complexity of multiple services. The StreamStore resides in Xfinity's Xumo Stream Box and X1 devices, with web access and a library of over 200,000 movies and TV shows for rental or purchase. Users can add or drop channels and bundle new subscriptions with their internet or TV bills. This positions Comcast as a significant player in the streaming market, enhancing the usability of its services compared to other telecom companies.
Comcast is launching a new hub on its set-top boxes, called the StreamStore, where you can buy and manage subscriptions for more than 450 streaming apps and channels.
The StreamStore lives within Xfinity's Xumo Stream Box and on X1 devices. It's also available on the web, and features a collection of more than 200,000 movies and TV shows to rent or purchase.
Xfinity will let you add or drop channels through the store, while tacking on new subscriptions to your monthly internet or TV bill, further positioning the company as a sort of streaming broker.
Other cable / telecom companies like Verizon have tried to step in as a digital subscription service middleman, though Comcast is taking things a step further by putting this hub on your TV.
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