"Who was Rory's best boyfriend on Gilmore Girls? The discourse was recently reignited by - of all things - a new Panera Bread commercial. The ad saw Jared Padalecki and Matt Czuchry argue the merits of their respective soups. Of course, it really sounded like they were talking about their characters, with Czuchry favoring his "rich" and "sophisticated" menu pick (hi, Logan) and Padalecki describing his "reliable" choice as the "perfect first... bowl of soup" (which is just what Dean would say)."
"Padalecki leaned into the old Jess vs. Dean rivalry throughout the commercial, voicing his contempt for the "bad boy" who once "left without even saying goodbye," an apparent nod to Jess' hasty Season 3 departure from Stars Hollow. He also stormed up to the counter when a Panera employee announced an order for someone named Tess - as if he thought he heard "Jess" and was ready to throw fists like they did in high school."
A Panera Bread commercial featured Jared Padalecki and Matt Czuchry arguing over soups in ways that paralleled Dean and Logan. Czuchry's choice was framed as "rich" and "sophisticated," echoing Logan, while Padalecki pitched a "reliable" soup as the "perfect first... bowl of soup," echoing Dean. Milo Ventimiglia did not appear, but Jess's presence was implied by a "Tess" reference. Fans connected the commercial to show moments where Luke referenced someone whose name "rhymes with Tess" and where Lorelai briefly suggested calling Jess "Tess," reinforcing character callbacks.
Read at Bustle
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