How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children's TV Stars) Out Of Its AVOD Channels | AdExchanger
Briefly

Universal hatred towards children's characters is a phenomenon, exemplified by Blippi following Barney and Caillou. While adults may find Blippi unsettling, he remains safe for kids. Content providers like Kidoodle.TV offer safety features allowing parents to limit access to specific shows. Kidoodle.TV enables creating accounts for different age ranges and blacklisting unwanted titles. The company, which shifted from subscription to a hybrid model, emphasizes safety measures in its operations and proprietary ad technology.
"Blippi, sinister as he may seem to adults, is at least nominally safe for children – compared, to, say, the enduring horror of Elsagate."
"Some family-friendly content providers feature built-in controls that give parents an opportunity to limit access to certain shows."
"Kidoodle.TV allows parents to create separate accounts for each of their children based on their age range and easily blacklist individual titles from those accounts."
"Calgary-based company Kidoodle.TV prides itself on kid-focused safety measures, particularly its proprietary ad tech products."
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