"On Thursday, LG announced the Easy TV in South Korea, aiming it at the "senior TV market," according to a Google translation of the press release. One of the features that LG has included in attempts to appeal to this demographic is a remote control with numbers. Many remotes for smart TVs, streaming sticks, and boxes don't have numbered buttons, with much of the controller's real estate dedicated to other inputs."
"LG released a new version of its Magic Remote in January with a particularly limited button selection that is likely to confuse or frustrate newcomers. In addition to not having keys for individual numbers, there are no buttons for switching inputs, play/pause, or fast forward/rewind. The Easy TV's remote has all of those buttons, plus mute, zoom, and bigger labels. The translated press release also highlights a button that sounds like "back" and says that seniors can push it to quickly return to the previous broadcast."
"Beyond the remote, LG tweaked its operating system for TVs, webOS, to focus on "five senior-focused features and favorite apps" and use a larger font, the translated announcement said. Some Easy TV features are similar to those available on LG's other TVs, but tailored to use cases that LG believes seniors are interested in."
LG introduced the Easy TV in South Korea aimed at the senior TV market. The Easy TV remote restores numbered buttons, switching-input keys, play/pause, fast forward/rewind, mute, zoom, larger labels, and a back button to quickly return to a previous broadcast. LG contrasted the Easy TV remote with a January Magic Remote that removed number keys and omitted common controls, which can confuse newcomers. The remote also includes shortcut buttons for specific streaming services. LG modified webOS to emphasize five senior-focused features, favorite apps, and a larger font. Some features mirror other LG TVs but are tailored to senior use cases. A simpler, cheaper television with basic, accessible controls can better prioritize older users' needs.
Read at Ars Technica
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