"To me the Super Bowl is like a broadcast from an alien planet, recognizable in some respects, but completely indecipherable in others. Although I hear it has commercials and a nice bit of live music in the middle. One of those commercials, however, has piqued my interest: Pokémon is making some noise about having bought one of those impossibly expensive spots as the launch of its 30th anniversary promotions."
"And I know from that experience that my issue with football is that I don't understand how to understand it, rather than there being anything inherently wrong with the sport itself. Like that moment when it clicked that baseball wasn't about the batting but the pitching, I'm sure if I dedicated the time, the true nature of NFL games would slot into place for me, I'd understand its chess-like"
Many people outside the United States find the Super Bowl culturally baffling, with familiar elements like commercials and halftime music failing to resolve the strangeness. Pok mon has purchased a costly Super Bowl advertising slot to launch 30th-anniversary promotions, which attracted particular attention. Some viewers stay up all night to watch the event, even though the playing time of a game totals 60 minutes while the broadcast commonly runs over four hours. A strong personal preference for baseball contrasts with confusion about American football. The difficulty with football often comes from not knowing how to approach understanding it; dedicated time can reveal its strategic, chess-like nature.
Read at Kotaku
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