"However, the potential 1.6bn takeover of ITV's broadcasting arm and streaming service, which would end 70 years of independence, is laden with regulatory, political and competition concerns. At a stroke Comcast would control Sky News and ITV News (including its sprawling regional news operation) and become the largest shareholder in ITN, which produces news for ITV, Channel 4 and Channel 5."
"The surprise news last month that Comcast, which owns assets including Universal Studios and bought Rupert Murdoch's Sky for 30bn in 2018, makes commercial sense. Traditional broadcasters are facing a long-term existential threat as audiences and revenues continue to rapidly migrate to global digital players such as Meta, Google, Amazon and Netflix."
Comcast has proposed a 1.6bn takeover of ITV's broadcasting arm and streaming service, a move that would end 70 years of independence and raises regulatory, political and competition concerns. The combination would substantially strengthen Sky and ITV's commercial reach, leaving Channel 4 comparatively small in TV and digital ad sales and prompting renewed discussion of a possible tie-up with the BBC for survival. Comcast would control Sky News and ITV News, including regional operations, and become the largest shareholder in ITN with a 40% stake. Traditional broadcasters face long-term existential pressure as audiences and revenues migrate to global digital players such as Meta, Google, Amazon and Netflix.
Read at www.theguardian.com
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