"At the 2020 Golden Globes, Parasite director Bong Joon Ho described subtitles as a "one-inch-tall barrier." In that case, the filmmaker was specifically talking about Anglophone audiences watching films made in languages other than English. It's always encouraging to see film and television viewers get outside of their comfort zones, and the success of international series like Lupin and Squid Game have been grounds for encouragement."
"As the Associated Press's Jocelyn Noveck and Linley Sanders explained, the survey involved asking 1,182 American adults about their subtitle habits. Of the participants aged 18 to 44, 40% said that they used subtitles "always or often," compared to 28% of respondents who are 45 or older. Meanwhile, 53% of the older group said that they use subtitles "rarely or never," compared with 33% of the 44-and-under set."
Younger American viewers use subtitles and closed captions at higher rates than older adults. A poll of 1,182 American adults found 40% of those aged 18–44 use subtitles "always or often," versus 28% of respondents aged 45 and older. Among older respondents, 53% said they use subtitles "rarely or never," compared with 33% of the under-45 group. Reasons cited by younger viewers include watching in noisy environments, making sure they "catch every word," and multitasking, with about 30% of 18–44 respondents citing multitasking as a factor. The pattern suggests a possible generational shift in viewing habits.
Read at InsideHook
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