Google is experimenting with a new feature in its local business listings, aimed at providing users with clearer distance metrics. The test introduces data points titled 'Get there' and 'From your location,' allowing users to easily gauge how far a business is from where they are. Although the 'Get there' card has been seen previously, this implementation marks a new format. The feedback from the community, including mentions by prominent SEO professionals, suggests positive interest in this enhancement as it improves user experience with local searches.
Google is introducing a new feature in the local panel to inform users of the distance between their location and businesses listed on their platform.
This feature will provide the 'Get there' and 'From your location' data points, making it easier for users to find businesses close to them.
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