"In 2019, WOW Air, known for its low-cost flights from the U.S. to Iceland (and from Iceland to the rest of Europe), abruptly ceased operations, leaving plenty of passengers around the world stranded. This week might bring with it a sense of deja vu, as an airline founded by several WOW alumni - PLAY, which took a similar approach to low-cost international travel - has also announced that it's flown its last flight."
"On Sunday, September 28, the airline updated its website and directed travelers to an announcement. "Fly PLAY hf. has ceased operations, and all flights have been cancelled," the airline stated. The message added that the airline was "deeply sorry for the disruption this causes." According to reporting from Jenny Gross at The New York Times, around 1,750 travelers were affected by the airline's closure on Monday alone."
PLAY, an Icelandic low-cost carrier founded by former WOW Air alumni, has ceased operations and canceled all flights. The airline posted a notice stating "Fly PLAY hf. has ceased operations, and all flights have been cancelled," and apologized for the disruption. Around 1,750 travelers were affected by the closure on Monday alone. Travelers with later bookings must now pursue refunds and seek alternative flights for their planned dates. Signs of trouble included strategic shifts and route cuts to the United States, and the shutdown arrives amid broader questions about tourism levels and impacts in Iceland.
Read at InsideHook
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