"In a complicated world, in which a million headlines vie for our attention, it can be easy to lose sight of the great work being done to make the world a brighter place. That is the purpose of Condé Nast Traveler's Bright Ideas in Travel, an annual list we first launched in 2022: to recognize the players, places, and projects that are approaching travel's most pressing issues with thoughtfulness and zeal."
"For our fourth iteration of this franchise, we've identified an impressive collection of airlines, cruise lines, destinations, hotels, and start-ups across all seven continents that are revolutionizing the ways we travel-and the travel industry itself-for the better. From the grassroots efforts of a women's collective in Pakistan to multimillion-dollar sustainability investments from some of the aviation industry's largest corporations, the 2025 honorees demonstrate that meaningful change can come in the form of individual actions or sprawling global initiatives."
An annual list identifies airlines, cruise lines, destinations, hotels, and start-ups across all seven continents that are revolutionizing travel and the travel industry. Honorees range from grassroots initiatives, such as a women's collective in Pakistan, to major corporate sustainability investments within aviation. Each honoree reports measurable impacts for the year, including emissions reductions, wildlife protections, monetary donations, and job creation. The selection encompasses projects large and small and emphasizes that meaningful change can arise from individual actions or expansive global initiatives. The program aims to connect travelers' choices and tourism dollars with local community support and destination protection.
Read at Conde Nast Traveler
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