This tiny Maine town used AI to make a new logo. Its residents had other ideas
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This tiny Maine town used AI to make a new logo. Its residents had other ideas
""It's time to update our town logo that we use on our letterhead," the post read, according to Bangor Daily News. "This is what AI and I came up with as I am no artist. Also, attached is what our old logo looked like. We wanted to know thoughts on the new design and if it represents Newburgh.""
"The logo shows a farmhouse with a silo inside of a round seal with hills in the background. In the foreground, there are rows of crops and a pine tree, a longtime Maine symbol. The AI authorship of the logo is obvious in text written along the bottom, where the two number 1s in "1819" are upside down and the letter I in "Incorporated" is a number 1."
""I think it's important for local governments to go human-made because it reinforces the importance of design and art as a human endeavor that's just as important as the other functions of government," he tells Fast Company."
"The AI logo was a take on Newburgh's current logo, an illustration of a farmhouse that's too detailed to look good when shrunken down. On town letterhead, the current farmhouse mark appears along with Word Art-style text in a concave shape that writes out its year of incorporation. It looks dated, and the town is well intentioned to consider a new logo."
A small town in Maine proposed updating its municipal logo on Facebook and stated the design was generated by AI. The proposed farm-themed mark showed a farmhouse, silo, hills, crops, and a pine tree, with “1819” and “Incorporated” text along the bottom. The AI origin was evident through errors in the numerals and letterforms. Residents reacted negatively and questioned the use of AI for a local government logo. A local business owner offered to create a human-made alternative, arguing that government branding should reinforce design and art as human work. The town’s original post and page were later made private.
Read at Fast Company
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