"From today, passengers on Northern Services between Harrogate and Leeds will no longer need to purchase a ticket before boarding. Instead, the trial uses smart, location-based technology to automatically calculate the cheapest fare on the day of travel, removing the need for pre-booking and making rail travel more accessible. To encourage uptake, participating passengers will receive £15 in free travel credit."
"We're bringing ticketing into the 21st century. These trials are modernising fares and ticketing, making it simpler and easier for people to choose rail. As part of our Plan for Change, we're delivering straightforward, stress-free train travel across the North, supporting passengers and boosting economic growth, jobs and homes."
"Smart, location-based ticketing technology marks a major step forward in modernising how passengers use the railway. By harnessing mobile technology, real-time location data and seamless payment systems, these trials take away the stress of pre-booking, guarantee the lowest price on the day, and simplify everyday journeys. When combined with other cutting-edge innovations such as modern signalling systems, digital scheduling tools and real-time performance monitoring, this new approach to ticketing is part of a wider shift towards a more intelligent, connected railway. Through connected data, we could combine these technologies to facilitate better decision making and prioritisation, and improve the passenge"
Northern Trains launched a digital ticketing trial on services between Harrogate and Leeds allowing passengers to board without buying a ticket beforehand. The system uses smart, location-based technology to automatically calculate the cheapest fare on the day of travel. Participating passengers receive £15 in free travel credit to encourage uptake. The trial is backed by nearly £1 million of government funding and forms part of the Plan for Change and the creation of Great British Railways to modernise the rail network. Officials describe the technology as simplifying journeys, reducing pre-booking stress, and supporting regional economic growth.
Read at London Business News | Londonlovesbusiness.com
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