"The scene opens on the interior of an aeroplane. A suited man in a luxurious seat looks pensively out the window, his face partially obscured, his chin delicately resting on his hand. Dreamy synths reverberate as the camera pans to show a fighter jet, hovering above the clouds just past the plane's wing. It turns and flies away, its dark shadow set against the warm yellow sunset."
"When the UK prime minister launched his TikTok account earlier this week, I assumed we'd get the same slate of cringeworthy content that so many elected officials have given us before. Stiff line delivery, policy talking points awkwardly shoehorned into already outdated memes, and the general feeling a PR person is holding them at gunpoint just out of shot. Alas, no."
The scene opens with cinematic imagery of a suited man on an aeroplane, a fighter jet passing against a warm sunset, and a TikTok caption revealing Keir Starmer. The UK prime minister launched a TikTok account that avoided expected cringe and instead produced borderline competent, short-form cinema verité. Videos follow the prime minister in informal moments: greeting security guards, asking about the chief mouser Larry, and meeting Ukrainian president Volodymyr Zelenskyy. The content uses a peek-behind-the-curtain style to craft relatability aimed at younger UK voters while blending polished visual storytelling with everyday interactions.
Read at www.theguardian.com
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