"In the backdrop of the UK's recent budget, where online gambling operators will be required to pay a new betting duty of 40% from April next year, renewed scrutiny has fallen on the scale of gambling advertising and its impact on consumers. Particular attention has been given to online slots, which have become one of the most heavily promoted forms of gambling across digital platforms."
"In response to growing concerns around gambling harm and youth exposure, the UK has introduced more stringent restrictions on how gambling products can be advertised. Regulators have highlighted the role of social media in amplifying gambling promotions, with online slots frequently featured in digital marketing campaigns aimed at wide and often impressionable audiences. These measures are expected to bring a sense of relief to consumers, especially those affected by gambling-related disorders such as addiction."
"The crackdown on online slots appears to stem from a growing concern about gambling addiction and youth access to gambling. More calls have appeared in recent weeks for the government to ban gambling ads outright. In London, Mayor Sadiq Khan is under growing pressure to ban gambling adverts on the Tube, with five London councils, Barnet, Enfield, Brent, Hackney, and Lewisham, joining the Coalition to End Gambling Ads (CEGA) in its bid to prevent the spread of harmful gambling promotions across the UK."
From April next year online gambling operators will face a new 40% betting duty. Scrutiny has increased over the scale of gambling advertising and its consumer impact, with online slots heavily promoted across digital platforms. Regulators have imposed stricter restrictions on gambling product advertising and warned about social media amplifying promotions aimed at wide, impressionable audiences. The measures are expected to reduce gambling-related harm, protect under-18s and relieve consumers affected by addiction. Concerns about youth access and addiction have driven calls for bans on gambling ads, while local councils and campaign groups press for advertising reforms amid high industry ad spending.
Read at London Business News | Londonlovesbusiness.com
Unable to calculate read time
Collection
[
|
...
]